Miss Labelled is the creation of Laura Sullivan-King who has been handcrafting skincare products and foisting them on loved ones since her early teens. When unable to find attractive, stylish labels to put the finishing touch on her creations she decided to make her own. They made her so happy that she thought she’d share them with the world and Miss Labelled was born.

Miss Labelled is based in Auckland New Zealand, where Laura lives with her wife Mary and daughter Niamh. Their home is full of love and beautifully labelled things. Laura has so far resisted the urge to label every inanimate object in their home but Mary fears that day may come….

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